Friday, August 19, 2011

Sign Design Sets Expectations

A sign communicates a lot more than just the name of a business. A sign gives signals to the consumer that set their expectations.    

When you review the design of a sign for your business ask yourself....will this sign help people envision what type of experience they would have within the business.



The Scarlet sign, shown above, signals to the consumer that this restaurant offers quality food that is reasonably priced with a unique atmosphere.  This sign does a great job of setting the proper expectations as you can see from the photos below and excerpts from a review found at Restaurant Spotlight.


"The atmosphere inside this renovated Allentown carriage house is very cozy.  Scarlet [has been] awarded for having the best appetizer menu by Buffalo Spree in 2009.  The prices were reasonable, with two entrees and an appetizer we didn't even break $50."

food-scarlet-Buffalo-NY.jpg