Creative Ad Design

With creative ad design you say less but get more attention.  A good example is this bus wrap where the designer creates an image that makes the bus look like it is really being crushed.  Amazing!  Can you imagine how many kids saw this and said "mommy I want to go to the zoo!"  The design creates excitement that drives the consumer to action.

In the example below someone gave in to the temptation to list everything they can think of on the advertising space.  Excessive use of copy becomes ineffective advertising.