The first thing an ad needs to do is capture the attention of your target audience. You can capture attention with little tricks like: including the word "FREE", having a striking design, distracting with noises or moving images, or you can "sell the sexy". In the ad above there is a combination of good design, distracting images (with motion) along with a blatant use of selling the sexy.
This ad will also get people talking. Which is great because you are now leveraging your advertising spot.
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