Leverage Ad Space with Phone Technology

Advertisers can now leverage the technology within phones to create engaging experiences with advertising that has traditionally been static. 

Advertisers used to have to spend a lot of time considering how much or how little information to include in an ad.  Especially when it came to "static" media formats like magazines, billboards or airport ads.  Now, if the advertiser uses the ad space just to capture the attention of their target audience they can include a bar-code or QR code to create a fun new portal to unlimited communications. 

Once someone scans the code into their phone the advertiser can lead the user far beyond normal brand advertising.  These communications can include videos, website pages, surveys, specialized coupons, order pages, etc. 

Please share any information about advertising that you have seen that includes bar-codes or QR codes.